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1.3.2 The ACT Model

The attract/converse/transact (ACT) model is a framework used by designers to improve the relationship between a user and a product.

HL

Design in Context

C1.3 Beyond usability (HL only)

By the end of this topic, you should be able to...

suggest how the ACT model can be used as a framework for creating products that intentionally trigger positive emotional responses, considering desirability, usability and usefulness.

Guiding Question

How do designers go beyond accessibility and usability to address a wider range of issues to improve products and services?

Linking Questions

  • Which aspects of the four-pleasure framework are heavily influenced by ergonomic considerations such as smell, sound, touch, taste, emotion and aesthetics? (A1.1)

  • How can material selection be used to trigger physio- or ideo-pleasure? (B3.1)

  • To what extent does the ACT model promote inclusive design? (C1.2)

Everything is designed.

Few things are designed well.

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